[Plan Your Experience]
The Event Blueprint
Schedule and plan your day. Discover key sessions, speakers, and activities to enhance your experience.
Registration
08:15 AM – 09:00 AM
Kickoff &
Coffee Connect
Check-in and start your day with a morning coffee while connecting with fellow attendees. Meet new faces and get ready for an exciting day ahead.
Duration
45 min
Track
Networking
Opening Keynote
09:05 AM – 09:45 AM
Out with the Old, In with the AI: Reinventing Marketing Tech for the New B2B Playbook
The B2B marketing playbook is broken. Traditional tactics are failing, and companies are struggling to create pipeline and achieve goals. The problem: the traditional B2B playbook has barely evolved even as our buyers and markets have changed dramatically.
On top of that, the marketing technology industry has been stagnant for almost a decade. Legacy MAPs were built for the old B2B playbook and are unable to keep pace with the demands of modern B2B engagement.
We need a B2B playbook — and that new playbook requires new marketing technology. Fortunately, Artificial Intelligence is poised to revolutionize B2B marketing, offering the potential for intuitive, predictive, and adaptive platforms that align with revenue goals.
In this keynote, Jon Miller, cofounder of Marketo and Engagio, will explore the challenges facing the old B2B playbook, the limitations of legacy marketing platforms, and the immense potential of AI in reshaping the landscape. He'll paint a vision of a future that enables marketers to embrace the new B2B playbook and effortlessly find the right audiences, channels, and content. And he'll make you groan with some bad dad jokes as well.
Takeaways:
Understand why the traditional B2B playbook is broken
Recognize the limitations of legacy platforms in the new B2B landscape
Discover the transformative potential of AI in reinventing B2B marketing tech
Gain insights into how you can prepare for the future
09:45 AM – 10:30 AM
Generate AI Moats in B2B; VC Perspective
Kathleen is an investing partner at Pear.
Prior to Pear, she was the co-founder at MKT1 & MKT1 Capital where she invested in and advised early-stage B2B startups. MKT1 Capital invested in pre-seed thru Series A startups and helped them build their marketing team and strategy.
In this fireside chat Kathleen will talk describe how she views the AI / B2B space from an investor's lens.
Takeways:
What do you look for in AI/B2B startups?
Do you have a framework to assess an AI offering when there are so many overlapping categories and companies.
Do CMO's have to be more technical?
Are you able to share what a 'AI Marketing Team' will look like?
What are the elements of a high impact marketing strategy in the age of AI?
Does a framework exist to build a moat, yet?
Speaker
AI AGents as Growth Multipliers
The AI wave isn't coming - it's here. But, are you feeling overwhelmed by the explosion of AI tools promising to transform your marketing? You're not alone. As we navigate this shift, it is easy to fall into tool overload and fragmented efforts, where opportunities are missed, and inefficiencies arise.
In “AI Agents as Growth Multipliers," discover a framework of 3 key AI Agents every CMO needs — marketing strategy, creative development, and campaign activation—to act as their strategic super minds, transforming their organizations to be 10x more effective and efficient. Aman will share:
Key use cases where AI agents will have an outsized impact on your growth
How to seamlessly integrate task-specific AI models and tools as a set of strategic agents in your MarTech stack
How to turn your domain expertise, enterprise knowledge, and data into a competitive advantage
Aman started using AI in marketing over a decade ago, long before it was popular. He’ll share real-world case studies, experiments, and lessons from his experience at Google, his AI startup, and consulting work, which can apply to both startups and large enterprises.
Key takeaway:
AI is not just another set of MarTech tools to buy—it’s a transformative force. To unlock its growth potential requires a strategic investment in organizing data, integrating the right applications, and a clear plan for managing change. AI models will get way better and way cheaper, way faster than we think; the time to build your AI transformation roadmap is now.
Speaker
Duration
45 min
Track
AI AGENTS + Marketing
SESSION
11:30 AM – 12:15 PM
Brand-building In The Age of AI: How To Make Your Company Appear Farther Ahead Than It Is
Enterprise buyers like buying from other large companies, so what's a startup to do to look bigger and trustworthy? In this session, Udi Ledergor will share brand-building tactics from companies like Salesforce, Freshworks, Gong, Drift, and Paddle, which helped them skyrocket to success by looking much farther ahead than where they really were.
Takeaway:
How to use AI to measure the impact of brand investments?
Lunch & Networking
12:15 PM – 01:00 PM
Enjoy a Delicious Lunch While Networking
Enjoy a lunch. This is your chance to make valuable connections, exchange ideas, and enhance your professional network in a relaxed, informal setting.
Duration
30 min
Track
Networking
Workshop
GET Into AI x Marketing
Madhukar Kumar, CMO SingleStore will be taking us through how to get started with AI x Marketing.
Takeaways:
What is an LLM?
What is a Foundational Model?
How is it different from a ML model?
How do I train a LLM?
Can I train a LLM?
What is an AI Agent?
What is the Co-pilot?
… and much more
Workshop
01:45 PM – 02:30 PM
Grow 24x with AI SEO
There are several repeatable steps when it comes to building content for Search Engine Optimization (SEO) and Knowledge Engine Optimization (KEO). This session will break down the steps from keyword research to content cluster ideas to generating content at scale and yet be differentiated using AI tools.
Marcel will share hard-earned lessons from 1,000+ hours of AI testing so you can unlock organic growth without fumbling around.
Takeaway:
Instead of showing you a bunch of slides, Marcel will share a Notion page that will serve as our go-to resource throughout the workshop and beyond.
Workshop
AI Automated Pipeline
Kevin will walk through how AI can assist with every step of the pipe generation process--everything from signal detection to account research to outbound personalization.
Takeaway:
Learn how to put the whole flow on autopilot.
Lightning Talk 1
Attribution in the age of AI
Pranav will share how machine learning is changing the game of marketing measurement. From attribution, to experimentation, and forecasting.
Takeaway:
If you want to understand how to measure you now have the tools to improve your understanding of marketing effectiveness and efficiency across any channel.
04:15 PM – 04:30 PM
AI Data Integrations
Marketing Teams are oftentimes waiting on data to be connected. Ayan is going to talk about how AI can make this easier.
AI SDR Deconstructed
I'm Peda Venki Pola, co-founder and CTO of OneShot.ai, where I’m focused on building advanced AI agents designed to revolutionize B2B sales prospecting. Before this, I spent more than a decade as a technical leader at Salesforce building most innovative CRM products. My experience at the intersection of AI and sales technologies makes me uniquely qualified to discuss the impact and future of AI SDRs. I’ve seen firsthand how AI can streamline and optimize sales processes, and I’m excited to share insights on what’s possible today and where we’re headed next.
In this discussion, we’re diving deep into these fascinating questions. We’ll explore the core components of prospecting, how AI agents can assist in the process, and the potential shifts that might shape the future of sales outreach. Join us as we unravel these thought-provoking topics!
Takeways:
Are AI-SDRs real, and can they replace human SDRs?
What aspects of AI-driven prospecting work well, and where do they fall short? And
What does the future of prospecting look like?
Closing Remarks
Reflecting on Highlights and Looking Ahead
Join us as we recap the day’s key moments, celebrate the highlights, and share exciting plans for the future. It's the perfect conclusion to an inspiring event.
Growth Social
Everyone is invited to continue the conversation at the Pacific Cocktail Haven, which is a 1 minute walk and across the street from the Marine Memorial Hotel.
Speaker
Everyone!
Duration
105 MiN
Track
AI x Growth Social
Registration
08:15 AM – 09:00 AM
Kickoff &
Coffee Connect
Check-in and start your day with a morning coffee while connecting with fellow attendees. Meet new faces and get ready for an exciting day ahead.
Duration
45 min
Track
Networking
Opening Keynote
MAXIMIZING MARKETING IMPACT WITH AI: DEVELOPED AT GOOGLE, APPLIED TO COMPANIES OF ALL SIZES
AI isn't just a tool—it's a new way of thinking that transforms marketing strategies from the ground up. Whether you’re a startup building out your marketing function or a large company focused on improving effectiveness and ROI, AI will help you achieve your marketing goals faster and more efficiently.
Drawing on her experience developing and implementing AI-driven strategies at Google and more recently across various companies, Natalie will share proven techniques to elevate your marketing efforts. Learn how to leverage AI to complete tasks more quickly, produce higher-quality content, and reach your target audience more effectively.
Takeaways:
Explore the key use cases where AI has an outsized impact on your marketing strategy.
Discover practical tools and best practices for incorporating AI to optimize creativity, productivity, and efficiency.
Walk away with knowledge and ideas you can immediately apply to your work, enhancing your impact while preparing for an AI-powered future.
Speaker
Duration
45 MIN
Track
AI + Vision
09:45 AM – 10:30 AM
Accelerating Growth by Focusing on the Features You Already Have - using AI x the ARIA Framework
Takeaways:
- Find out how to find key features correlated with conversion and engagement.
- Learn how to refine that with Gen AI to create user cohorts from free and paid users
- Learn which campaigns to run to drive feature awareness (introduce) or onboarding (assist) - leveraging gen ai to create the content, and using the user segments defined above
Duration
45 min
Track
AI + Growth
Standing out from the noise: How to position AI solutions
It seems like today everyone is "AI-powered" or "AI-enabled" or "the AI tool for X". So how do you stand out in a sea of lookalikes, and more importantly, how do you win your (un)fair share of AI budgets. Hear how Superhuman built an exciting vision for AI, how they positioned their offering, and how they are using it to drive deals that 10x their average deal size.
Takeaways:
AI by itself isn't a durable differentiator or advantage anymore — you have to go deeper
Most customers aren't AI experts — they are looking to you to hold their hand
Most customers are skeptics -- they've been over-promised and under-delivered to
AI has lots of hype — showing true business value is what will differentiate winners from losers
AI changes faster than anything before it — if you aren't sprinting ahead, you are already behind
Building the Anthropic growth Team
Excited to share that Austin recently joined Anthropic as their first growth marketer to help build the next phase of our GTM motion!
As frontier models continue to advance, Anthropic is well positioned to shape how we safely (and responsibly) engage with AI systems. If you’re interested in building towards AGI talk to Austin.
Takeaways:
Coming Soon
SESSION
From 0 to 1: Building an Inbound Engine for Startup Growth
Aquibur, the co-founder and CEO of Mailmodo, will share frameworks and examples of building and utilizing inbound organic growth channels for early-stage startups.
Lunch & Networking
12:15 PM – 01:00 PM
Enjoy a Delicious Lunch While Networking
Enjoy a lunch. This is your chance to make valuable connections, exchange ideas, and enhance your professional network in a relaxed, informal setting.
Duration
30 min
Track
Networking
Workshop
AI as a Force Multiplier for Content Generation
AI can do more than just write you blog posts (and I'd argue that's a bad use of AI anyways!). From acting as a thought partner and helping you research to repurposing long form content or generating net new content, here are a few ways you can use AI as a force multiplier for your content generation:
Takeways:
Repurposing a webinar into blog post, social post, email follow up for attendees
Creating ad variations and even doing them by persona, vertical, or account
Generating case studies from call transcripts
Turning a bunch of assets into email nurture sequences
Combining 1st and 3rd party content to create an eBook or guide
Creating social posts in different voices for various team members to post
So much more
We'll cover tools and process for creating and transforming multi-modal content with AI.
Workshop
01:45 PM – 02:30 PM
PLG activation on Auto-Pilot
A hands-on session to run agentic nudge campaigns to understand the usage of your PLG trials, segmenting cohorts and personalizing the outreach with an action-oriented framework.
Takeaways:
Coming Soon
Duration
45 Min
Track
AI + ACTIVATION
Workshop
AI + Influencer Marketing
Influencer marketing tools are still the Wild West, but AI search and workflow tools now deliver 80% of results with just 20% of traditional effort. This session covers how AI can transform the time and cost equation for running influencer marketing campaigns. We'll review AI-driven workflows for prospecting, personalizing outreach, content research, and repurposing to maximize customer acquisition. You'll leave with practical AI workflows to start experimenting with influencer marketing campaigns on a startup budget.
Duration
45 Min
Track
AI + Influencer Marketing
AI Infrastructure Strategy
Rajan is a seasoned Marketing exec and advisor for Generative AI companies
He will walk through a framework on how to think about developing an AI strategy so you don't get left behind. This is based on the work he did as the VP of Marketing at Cohere and how he is setting up the strategy for Together AI.
Takeaways:
Coming Soon
Duration
30 Min
Track
AI + Infrastructure
LEARN HOW TO Properly Segment your Target Lists using Clay
It's truly surprising how poorly segmented the target lists of most companies are. There is a significant opportunity to be gained by simply allowing someone highly skilled in this area to build your mailing list. If your list is defined by a job title or industry, you are likely reaching out to 80% of contacts who are a poor fit.
For less than the cost of employing a single sales development representative for a single month, you can access intent data and score every in-target company based on a variety of custom attributes. This will provide you with a much more granularly defined set of prospective customers.
Takeaway:
I guarantee that taking your targeting efforts one step further than your current approach will yield positive returns. Take the time to master the necessary tools and processes (or outsource this expertise if needed). No amount of copy, marketing channels, or other tactics can compensate for poor target selection and fit
Closing Remarks
Reflecting on Highlights and Looking Ahead
Join us as we recap the day’s key moments, celebrate the highlights, and share exciting plans for the future. It's the perfect conclusion to an inspiring event.
After Party
Continue the conversation and deepen the relationships at the Persona Cocktail Bar, 1 minute from the Marine Memorial Hotel.
Speaker
Everyone!
Duration
105 MIN
Track
AI x After Party
[Resources]
Upcoming & Past Events
[Want to Sponsor?]
Elevate your brand and lead in AI
Here’s your chance to:
Position Your Company as a Leader in AI: Share your expertise and insights with a captivated audience.
Give Back to the Community: Demonstrate how to effectively leverage AI and contribute to the growth of the industry.
Showcase Your Innovations: Highlight your latest products and developments to potential clients and partners.